Jingzhi Guo's Homepage teaching research publication demo
CONEX Resource

Boeing.com
Boeing is an aerospace company specialized in aviation technology and products of passenger planes, helicopters, warbirds and missiles, satellites and spacecraft. It is one of the largest aerospace companies in the world, headquartered in USA, with more than 100 years. Its journey of e-commerce and electronic marketplace started nearly as long as the Internet history under the name of boeing.com.
Historical event analysis. Historical event analysis on boeing.com based on attached Table shows that Boeing started its building and use of private EMp from the mid of 1990s. Initially, it is merely a corporate website for product promotion, and then quickly shifted to online sales and supplier supports. With the development of technology of EDI, SCM, standardization and Web technology, it soon developed more EM functions of e-marketing and business community services and supplier chain management.
Boeing.com
Figure: Development of both private and community EMp (sources: Table and http://web.archive.org/web/*/http://www.exostar.com)
The above figure shows that Boeing has improved the EMp functions in its own boeing.com private EMp but also as one of the founders of the community EMp of exostar.com where the EMp functions have also constantly improved. The Boeing case shows that Boeing has a tendency of more use of both the self-building private EMp and the self-building community EMp by constantly improving their EM functions. Assuming that the total costs to join in boeing.com remain unchanged, we could infer that the business interoperability was increased in boeing.com for joining in boeing.com by Boeing¡¯s business partners.
Table: Historical Event Analysis on Boeing.com

Time

Event

Source

Interpretation

10/19/1996

Product introduction

~19961019182651/http://www1.boeing.com

Online product booklet

12/22/1996

Detailed firm and product introduction; open gift store

~19961222072537/http://www.boeing.com

Online store; simple product catalog

Private EMp created

04/15/1997

Doing business with Boeing

~19970415121138/http://www1.boeing.com

Supply chain initiated

12/10/1997

Search function introduced

EDI implementation guide

~19971210100850/http://www.boeing.com/

Intra-firm search engine; EDI for SCM and standardization initiated

01/1998

Boeingmedia.com launched

~*/http://boeingmedia.com/

Boeing e-marketing initiated

12/02/1998

Dynamic website started and multimedia introduced

~19981202051209/http://www.boeing.com/

Dynamic corporate Web

Dynamic electronic product catalog

02/29/2000

Exostar channel initiated

~20000229191243/http://www.boeing.com

Boeing private supply channel

03/28/2000

Boeing, BAE, Lockheed Martin & Raytheon announced open global trading exchange

~20001015100834/www.boeing.com/ companyoffices/doingbiz/supplier/global_trad_message.html

CommerceOne.com MarketSite Portal solution to enable community EMp for supply chain management

05/10/2000

Customer LOGON enabled

Boeing community established

~20000510132318/http://www.boeing.com/

Web customization supported

E-Portal initiated

08/16/2000

Connexion by Boeing created

 

~20000816025420/http://www.boeing.com/special/connexion/

Boeing business community formed to strengthen private EMp

11/16/2000

Exostar.com jointly launched as per 03/28/2000

~20001116214300/www.exostar.com/index_nf.asp

Boeing community EMp formally built for global trading exchange

11/17/2001

Boeing e-business launched

~20011117173851/www.boeing.com

e-trading and ERP

02/12/2003

Supplier introduction added

~20030212162908/www.boeing.com

Supplier portal initiated

To present

More improved in SCM, CRM and corporate governance

~20070518150433/http://www.boeing.com

Improved e-portal with collaborative & secured supply network
Note: ¡°~¡± = ¡°http://web.archive.org/web/¡±
Home Teaching Research Publication Demo Resource